THE POWER OF IDEAS

TED is a non-profit organisation dedicated to the dissemination of science and ideas, and the acronym stands for Technology, Entertainment and Design. The scientific conferences have been organised regularly since 1984 and are incredibly popular. For many reasons! Very interesting topics, interesting speakers from all over the world, fascinating and helpful books that expand on the topics discussed and, last but not least, free access to the conference material on ted.com and other platforms - all of these contribute to the great success of the event. The TED organisation believes in the power of ideas to change attitudes, lives and ultimately the world.

18 GOLDEN MINUTES

It has been researched and confirmed by scientists that the human brain focuses most effectively on a given subject for the first 18 minutes. After this time, we already put some effort into maintaining focus on the topic. Hence the lecture formula at TED conferences - multiple presenters, each with about 18 minutes (or less) for their talk. This short format ensures that the audience does not get bored, and the speakers compress the knowledge they are imparting to the point. The formula also assumes a relaxed atmosphere - speakers often throw in jokes and are funny, and this allows participants to absorb information much more easily than if they were listening to a pompous professor ex cathedra. In addition, each conference results in a new batch of short, interesting educational videos in various fields, eagerly used by universities and schools to supplement the material.

ATTEND THE CONFERENCE

In keeping with its own slogan "Ideas worth spreading", TED conferences have already spread around the world and have gained local variations known as TEDx conferences. They are open to everyone - you can apply to be a speaker at both official and local conferences or...

Buy a ticket, take a briefcase with you where everything you need fits nicely - and go to the conference as an attendee. I guess everyone would like to hear how to make a sad story funny or why city flags are often badly designed....

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